Order will shatter before your very eyes

MAMA turns into a pop-up meme magick lodge. All darkness dwelling normies are cordially invited by Jesse Brinkerhof on this extraordinary occasion to partake in a rite that will grant daring and successful novices the creative and destructive power of meme magick. However, novices should note that this occult power comes at a significant cost: order will shatter before your very eyes. Are you daring enough to join us for this interactive performance?

Together with Jesse you will create magical unicorn horns; which are ‘real’ in the sense that they actually have a real impact on the world – indeed, the trade in narwhal tusks would not have been as lucrative in the Middle Ages and early modern period if people would not have labelled them as unicorn horns. Food and drinks will be prepared and shared during the performance. Afterwards the MAMA-bar will open itself for all of you, accompanied by an informal atmosphere where you can chat about everything that you’ve just experienced. The performance starts at 19.00.



This event  is part of Various Exhibition Titles, curated by Willem de Haan.


Open gallery
Reality used to be a friend of mine (2019) - Tomas Mutsaers

About IRL

Our lives are dominated by the self-produced realities that we encounter on the internet and social media. This tension between fact and fiction touches upon the core of our leitmotiv IN REAL LIFE. The only way to escape the post-truth is to meet each other in real life. We facilitate these meetings in the form of readings, lectures, masterclasses, workshops, excursions and parties that tangibly express the ideas behind HOME | IN REAL LIFE | NETWORKS.


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