The well-known format of Frequently Asked Questions. Below you will find a list of questions that are regularly asked about MAMA. Cannot find the answer to your question? Don’t hesitate to send us an email.


MAMA is a platform for visual culture and young talent – a gateway for young makers at the cutting edge of contemporary art and popular culture. MAMA makes exhibitions, books, and magazines, organises performances and events, presents and represents young artists at home and abroad, and is part of an international network. Founded in 1997, MAMA provides a platform for the expressions of new subcultures and countercultures.

MAMA’s programme is rooted in youth and popular culture and takes place in areas where broader cultural developments – social, technological, economic – become visible within contemporary art practice. New tendencies often emerge outside of the institutional context – online and offline, the private sphere and public domain. This setting is where collective activity thrives and where culture and creativity can manifest beyond institutional consent. MAMA closely follows the developments of a young generation of artists, striving to achieve this through invitation, support, and development.

Above all, MAMA is a community. MAMA works together with a large and diverse group of emerging professionals: Team MAMA. They provide feedback, solicited and unsolicited, on our content and the direction of the programme and the organisation. Many have become staff members or participated in our exhibitions and projects. Our supporters – both organisation and audience – are actively engaged, ambitious, and articulate.

MAMA scouts, welcomes and coaches talent during the first years of their professional development. Emerging culture professionals are offered the opportunity to develop themselves on the job. At MAMA talent development is engrained in all activities the organisation undertakes; from exhibition programmes to educational programmes; from the marketing and PR to technical implementations. This provides emerging talents with the opportunity to manifest themselves wholesomely. It is the culture professional of tomorrow that shapes MAMA’s activities.

MAMA’s investment in talent is personal. We pay attention to individual developments and interests. We adapt our methods of guidance to the wants and needs that arise from within Team MAMA and we function as a platform where talents can showcase their creative force. This way we aim to contribute to diversification of culture production and ‘cultural confidence’. Meet Team MAMA here.

MAMA is able to invest in talent thanks to enthusiastic and adventurous partners. Sponsorships can provide that little extra push which an artist needs to reach the next phase in their professional development. By producing artistic programmes on a commision basis we share our expertise and add to the experience of Team MAMA’s talents. Or by utilising special collaborations we can add some extra spice to existing brands. For culture organisations that want to integrate education and talent development in their activities we offer tailor-made programmes.

Interested in investing in MAMA, aspiring professionals and the future? Or to start a collaboration, on any front? Don’t hesitate to contact us!

Most definitely! We are a small but ambitious organisation, and often enough we need to deal with the realities of politics, subsidies and economical developments. If you feel connected to MAMA’s ideas and want to support our cause we would be ever so grateful. By pledging your hard-earned money to MAMA, you will be guaranteed that every euro donated flows directly into activities that stimulate the growth and development of the culture professionals of tomorrow. If you are interested in becoming a MAMA-sponsor and have any additional questions whatsoever, please contact MAMA’s Director, Nathalie Hartjes, by calling 010-2332022 or through email. Below you will find the details needed in order to make a donation.

It is important to note that any donation made can be deducted from income or corporation tax. Please visit the Tax Office website for more information about the conditions.

Bank: Triodos Bank NV
IBAN: NL66 TRIO 0338 6641 65
Statutory name: Stichting Public Art Squad
BTW (VAT): NL 8063.70.051.B.01
KvK (Chamber of Commerce): 24272758

With pleasure. In honour of MAMA’s 21st birth year and because reinventing oneself, in spite of the fleeting madness that life is, remains important, we collaborated with HOAX in 2018 to develop a completely new visual identity and logo.

In addition, HOAX has developed a typeface especially for MAMA. They baptized this font the Franklinstein Fat Roman. The design of the new logo is a homage to the original MAMA logo that we have used with pleasure for over 21 years. It is a firm logo that fittingly plays with the idea of ​​being an institute. And that we hopefully will be using for the coming 21 years!

Cannot get enough of the classic MAMA logo? Then quickly buy a pin, before they are sold out!

Download our logo for both web and print here.

All texts and images visible on thisismama.nl are protected by copyright. Without written permission the images and photos may not be published or distributed. For permission please contact our Editor-in-Chief

Are there texts or images on this website of which copyright is used wrongly, please also report this our Editor-in-Chief.

Surely! On the 14th of April 2016 the General Data Protection Regulation was introduced across the European Union. Privacy has been a research topic for MAMA throughout the years – see for example our project 9 Eyes – and we are of coursing completely adhering to the new rules and regulations. We welcome and applaud changes which enforce more ethical approaches to the handling of your data.

Below we explain how we collect and use information which you share with us on our digital channels. Any questions, remarks or criticism can be directed to our Editor-in-Chief Gari Koolen. We reserve the right to change our privacy policy. By using MAMA’s website, you automatically agree to this privacy policy.

MAMA’s website – www.thisismama.nl

As you probably know, most websites you visit inadvertently use some of your data in order provide a browsing experience. MAMA’s website is no different – and the only data we use is critical for a smooth operating website. Privacy relates to personal data which can be traced back to you as a person. Some you supply knowingly, others are collected by the website in the background.  Data which can be used to identify you as an individual is never obtained by this website, unless explicitly stated by you. Your data is never ever shared with third parties and we will never send you any information without consent. In general, our website complies with:

  • The General Data Protection Regulation / de Algemene verordening gegevensbescherming (AVG) 25/5/2018
  • the Personal Data Protection Act (‘Wet Bescherming Persoonsgegevens’, WBP) of 1/9/2001
  • the Remote Purchases Act (‘Wet Kopen op Afstand’) of 21/12/2000
  • Article 11.7 of the Telecommunications Act (‘Telecommunicatiewet’, TW of 19/10/1998
  • the Reclame via E-mail code of 1/1/2012 by DDMA, Thuiswinkel.org and VNO-NCW, to be incorporated in the Reclame Code

Of course, our website contains links to other websites. Over these websites we – unfortunately – have no control. And thus we are not responsible for their privacy policies, though we always take the utmost care to screen beforehand every website we link for malicious intents.

MAMA’s website makes use of essential cookies. To read more about cookies, please refer to the European Union’s official website.

We also use Google Analytics to register and analyse visitor traffic to our website. This helps us make informed decisions about the kind of content we produce and what to focus our attention on. In no way can this data every be linked to you as an individual. To read Google’s privacy policy please click here.

Databases used by MAMA

Although most of our exhibitions and events can be accessed for free, we sporadically make use of ticketing software Stager. When you create an account via Stager, you will be required to provide at least a name and email. Any additional information – like your address – is optional. All the information you register in Stager can be accessed by MAMA and is stored in Stager’s database. We will never share this information with anyone. To read Stager’s privacy policy regarding entries in their database please click here. Your IP-address is registered when you make a payment through Stager, but can not be obtained by MAMA. You can log in to your MAMA Stager account at any time to change information or delete it entirely. Simply go to the MAMA Stager website and use the email and password you provided when registering the account. Having trouble logging or want to delete your account? Send our Editor-in-Chief an email.

MAMA sends their newsletter through Mailchimp. Signing up for our newsletter is done through a form asking for your name and email address. You are also asked to let us know what kind of emails you want to receive from us. We have access to the (essential) data you provide us through this signup form. This data is never shared with others and can only be accessed by MAMA. To change your data simply follow the link provided at the bottom of one of our newsletter or send an email to our Editor-in-Chief. In April of 2019 our entire newsletter database was cleaned and all subscribers were asked, multiple times, if they wanted to stay subscribed. Inactive subscribers were deleted. To read Mailchimp’s privacy policy, please click here.

That’s all, folks!

For many many years now – since 1997 – MAMA has been manifesting itself as a platform for visual culture and young talent. Read all about our philosophy by clicking the question ‘What is MAMA?‘. One can imagine that all the different projects we undertake tell different stories, each characteristized by its own specific and unique style, development and tensions. We strive to present a diverse range of projects in collaboration with varied groups of people. As such, we hope that the stories behind our projects reflect the multiplicity of the modern world.

Our exhibitions and events in the showroom are an integral part of MAMA. An exhibition communicates a certain message; through the artists and artworks presented, through (promotional) visuals accompanying the exhibitions, through descriptive exhibition texts, through social media. All these elements together provide you with what is hopefully a memorable experience when encountering MAMA in the wild. In spite of this, we noticed there were too many stories left untold; ideas that were floating around in our minds, but because of organisational limitations never saw the light of day. So, in order to allow ourselves to share even more stories with you, we decided to expand our range of available storytelling-tools. This expansion manifests itself mainly in the form of our Universe.

In broad lines our website can be divided into four segments:

  • Invest, where one can read how MAMA invest in the world and how the world can invest in MAMA
  • In Action, where we present all the information regarding our exhibitions and In Real Life events
  • Team, where we present everyone who is part of Team MAMA
  • Universe, where we reserve space for stories which lend themselves for digital presentation

The stories we present on/in our Universe often take the central themes of our exhibitions as inspiration and focal points. Think of essays that expand upon the theoretical groundworks which form the foundations of exhibitions, interviews with artists that are in any way interesting to MAMA, videos relating to the events we organise, the digitalisation of (art)works that normally only exist in physical spaces, (musical) playlist centered around our exhibition themes; basically anything you can think of which can be presented in a digital space.

A team of up and coming editors meets on a regularly basis to brainstorm about new stories. After each meeting, they go out into the world and gather creative content editors around them which can help produce their envisioned stories. Together with the Editor-in-Chief the Editors are responsible for the stories you find on our Universe.

The current team of Editors consists of:

We are always open for suggestions for new stories! Want to introduce yourself or your idea? Email our Editor-in-Chief.

We send our newsletters through Mailchimp, so just follow this link to visit the signup form.

If you want to read older newsletters, visit our archive by clicking here.

We do our utmost best to create fascinating newsletter for you on a monthly basis. If you have any remarks, ideas or criticisms please let our Editor-in-Chief know!