The exhibition includes countless artists who have made their name both nationally and internationally thanks to MAMA.

This summer, MAMA and the Kunsthal Rotterdam presents the exhibition The Kids Are All Right, Fifteen Years of Showroom MAMA.

MAMA examines the border between visual art and popular culture, and serves as a home basis for the youngest generation of image makers, artists and general public. This cooperation between MAMA and the Kunsthal, both in Rotterdam, has created a new platform for young national and international artists and designers that have been realising their pioneering and exciting ideas at MAMA since 1997. The Kids Are All Right offers a delightful kaleidoscope of artistic expressions concentrated around five themes from the history of MAMA, including comics, street art, artists’ collectives, public participation and graphic design.


The Kids Are All Right
Since the 1990s, and as the first art institution in the Netherlands to do so, MAMA has been offering up-and-coming artists, performers, designers and youngsters from the graffiti and skateboard scene the opportunity to develop their talents and take their first steps as artists. Together with work by 75B designers from the 1990s, the Flyer’dam project in 2007 and more recently Abner Preis, Wayne Horse, Antistrot and Koen Taselaar, the exhibition includes countless artists who have made their name both nationally and internationally thanks to MAMA. It will also show work by well-known artists such as Shepard Fairey, Jemima Brown & Dolly, street artist Miss Van, and by rising stars such as Rafäel Rozendaal and Tala Madani, who recently won the 2012 Volkskrant Beeldende Kunst Prijs (Volkskrant Art Award). Maurer United Architects, who began their career at MAMA in 2000, are currently working on a special exhibition design that will present MAMA’s highlights and milestones.

Talent Development
Developing talent plays an important role in the cooperation between Showroom MAMA and the Kunsthal. MAMA always involves ‘Rookies’, young volunteers between 16 and 26 years of age, in its activities so as to provide them with work experience in the field of culture. A team of Rookies has been formed and put into contact with staff from the Kunsthal especially for the exhibition The Kids Are All Right. These Rookies are helping with various aspects of the exhibition such as research, communication, education and setup. They will also be supervising the various public activities during the exhibition.

Creall Clay Dee Day
Visitors of all ages can take part in Creall Clay Dee Day, a previously highly successful MAMA project. On Creall Clay Dee Day, everyone participates in creating a large, clay miniature landscape that can include all kinds of creations from figures to cars, from phantoms to dinosaurs, and from hamburgers to palm trees. A selection of the resulting artworks from this colourful clay landscape will be presented for viewing online. Further information about the activities will be available at

In addition to the exhibition, Showroom MAMA is publishing a book in honour of its 15th anniversary. The book will provide insight into the dynamics and approach used by MAMA over the years, and will contain an exciting overview that does justice to MAMA’s infamous past as well as taking a glimpse into the future. In order to supplement the production budget, a crowdfunding campaign has been launched at For further information, please go to

Summer Activities
There is an extensive activity program with the exhibition. Visitors from young to old can participate in a large miniature clay landscape every day, where there is room for all kinds of creations in the Creall Clay Dee Day project. Visitors can view the exhibition on the basis of three tours – the Family Tour, the Highlight Tour or the Rebel Tour. A supplementary program has been developed this summer for out-of-school care.


Save the date for 8 September Saturday! At 15.00, there will be a Catwalk show of young talent in the Kunsthal to conclude the ‘Music, Fashion and Design City Battles’ competition for the Rotterdam region presented by RTL Boulevard and Maik de Boer.


With the contributions of 75 B, Antistrot, Asgar/Gabriel, Arno Coenen, Johan Boer, Jemima Brown, Dogs of $hame, Nare Eloyan, Shepard Fairy, Gyz la Rivière en Fleur Kolk, Risk Hazekamp, Wayne Horse, Humobisten, Tala Madani, Stephan Marx, MSLM, Jan van Nuenen, O.O.N.A., Adriaan van der Ploeg, Abner Preis, Rafaël Rozendaal, Hidde van Schie, Mariusz Tarkawian, Koen Taselaar, Ryan Trecartin, Miss Van, Ola Vasiljeva, Jasmijn Visser, Vrienden van Lee, Martin C. de Waal, Philippe van Wolputte, and Yasumasa Yonehara.

About HOME

HOME is the leitmotiv by which we encourage conversation about conceptions regarding belonging, representation and identification. HOME is a fundament, the place you return to and anchorpoint for the journey onward. HOME (offline as well as online) is the start of feeling connect to others. Under the name HOME we also present exhibitions in the showroom of MAMA. In collaboration with young makers we express interpretations about HOME | IN REAL LIFE | NETWORKS.


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